Get To Know Me
My name is Bror Fredrik … pronounced B-roar for those wondering. I’m of Swedish descent as you can tell from my website’s color theme.
I’m a professional/commercial photographer and instructor based in the fabulous city of Las Vegas. I’ve been a full time photographer for more than 30 years and I’ve loved every second of it. Photography is more than a job or career to me, it’s my lifestyle. It’s extremely rewarding to create amazing images for my clients and personally exciting to bring ideas and concepts to life. Photography makes me tick.
My Chronology
I love making lists so I thought what better way for you to get to know me than a list. I’m of Swedish descent as you can tell from my website’s color theme.
I was born in Brooklyn New York.
When I was 4 years old my photo appeared on the cover of the New York Times. That single event started my love affair with photography. It also made me a bit of a ham.
As a child watching the Odd Couple with the grown-ups, which starred Tony Randall as the insufferable OCD photographer Felix Unger, I made up my young mind that I wanted to be a professional photographer. Watching Bobby Brady’s camera shenanigens on the Brady Bunch taught me to have fun with photography.
A 1972 Kodak Pocket InstaMatic was my first camera. I still have it. A black 1970 Pontiac Grand Prix was my first car.
My career officially began in 1986 with product photography when I won a contract to shoot a small catalog for a Manhattan based retailer. We used film back then.
In 1990 I learned to photograph people, events, weddings and portraiture from an award winning photographer. He taught me the art of storytelling with an image … and dealing with the frequent chaos that is photography.
1996 was the year I discovered the work of equally famous and crazy architect Frank Lloyd Wright. His work spoke to me and a lead me to architectural, property and real estate photography. Buckminster Fuller is a rockstar too.
I purchased my first digital camera with winnings from a slot machine in 1999 at the Rio. It was a 1.2 megapixel Sony Mavica that used a floppy disk. I still have it.
I was a hold out. I didn’t go fully digital until 2007 with the release of the groundbreaking Nikon D700 even tho I was using lesser digital cameras for web based images. I still use the D700 and I still shoot film.
Fast forward 30+ years … I still wake up every day excited to photograph the world and people around me and feel extremely fortunate to have photography as not only a career but a lifestyle.
My Chronology
I love making lists so I thought what better way for you to get to know me than a list.
I was born in Brooklyn New York.
When I was 4 years old my photo appeared on the cover of the New York Times. That single event started my love affair with photography. It also made me a bit of a ham.
As a child watching the Odd Couple with the grown-ups, which starred Tony Randall as the insufferable OCD photographer Felix Unger, I made up my young mind that I wanted to be a professional photographer. Watching Bobby Brady’s camera shenanigens on the Brady Bunch taught me to have fun with photography.
A 1972 Kodak Pocket InstaMatic was my first camera. I still have it. A black 1970 Pontiac Grand Prix was my first car.
My career officially began in 1986 with product photography when I won a contract to shoot a small catalog for a Manhattan based retailer. We used film back then.
In 1990 I learned to photograph people, events, weddings and portraiture from an award winning photographer. He taught me the art of storytelling with an image … and dealing with the frequent chaos that is photography.
1996 was the year I discovered the work of equally famous and crazy architect Frank Lloyd Wright. His work spoke to me and a lead me to architectural, property and real estate photography. Buckminster Fuller is a rockstar too.
I purchased my first digital camera with winnings from a slot machine at the Rio in 1999. It was a 1.2 megapixel Sony Mavica that used a floppy disk. I still have it.
I was a hold out. I didn’t go fully digital until 2007 with the release of the groundbreaking Nikon D700 even tho I was using lesser digital cameras for web based images. I still use the D700 and I still shoot film.
Fast forward 30+ years … I still wake up every day excited to photograph the world and people around me and feel extremely fortunate to have photography as not only a career but a lifestyle.
My Philosophy
Photography is so much more than gear … gear is merely a tool regardless of how much it costs
- Photography is much more to me than snapping a photo. In fact, I tend to avoid taking “snapshots” at all costs in my professional work.
- Cameras have fascinated me as long as I can remember. They are not just an electronic, mechanical devices … they’re basically time machines that have the ability to capture moments in time, emotions, history, space and the very essence of life itself.
- An image must be printed to experience it’s true beauty and worth.
- There is beauty in everything … everything and everyone.
- To master photography you must first master light
If you were to ask me to describe my style I’d say a combination of Italian Obscura and the fact that I grew up with a Viewmaster in my hand … so basically a play of light and shadow with a strong element of hyper-realism.
